Instructor spreadsheet for product 8B16E038.

Student spreadsheet for product 9B16E038.

Teaching note for product 9B16E038.

In 2014, the owner of a food truck based in Hamilton, Ontario, was looking over the first year of her operations. In addition to working in Hamilton, she had tried to maximize her revenues by driving to several other cities and charging various prices for each burger, depending partly on the fresh ingredients available in each city. Besides location, the owner had collected data on a few other factors—the weather, the day of the week, the city’s population, .....more

Teaching note for product 9B15A019.

In July 2014, the managing director of Lakshmi Projects in Delhi, India, finds himself struggling with the marketing and sales strategy for the year ahead. Founded in 1997, the company specializes in offering turnkey solutions for bulk material handling systems for industries in the fast-growing infrastructure segment of the Indian economy; its two main product categories are elevator and conveyor systems. Yet, the company was failing to meet its .....more

Teaching note for product 9B14E012. Excel spread sheet for instructors is available, see 5B14E012.

Hyrule Cinemas is losing money quickly and its owner must take steps to rectify the problem. Using survey data and general information about the business, three types of analysis can be completed: Van Westendorp, conjoint, and a decision tree. These analyses will enable Hyrule Cinemas to make the best decision possible about price points and location, thereby helping the company to become profitable. A student spreadsheet is available (see 7B14E0 .....more

Whenever an investment is made, there are always costs and benefits. This case explores, based on quantitative and qualitative factors, a decision that a typical student at university might face. The decision to rent a house or purchase one in order to rent out the additional rooms is a difficult one. All of the pros and cons of each option need to be carefully considered. An Excel spreadsheet is available for students (see 7B14E013).

Teaching note for product 9B14E013. Excel spread sheet for instructors is available (see 5B14E013).